A lot of business books are rubbish. There are not that many great business ideas out there, and very few great ideas can justify an entire book. Reading what people have done is typically more informative than reading about what people think you should do.
Which brings me to Bryce G Hoffman’s “American Icon: Alan Mulally and The Fight to Save Ford Motor Company“. This is a great book which will age well. There a few things I really liked about this book:
- An easy read. Bryce G Hoffman’s career in journalism certainly helped him write an engaging tale.
- Ventures into the “how”, not just the “what”. The descriptions of the Business Review meetings and the difficulty in changing the Ford culture are very insightful. Too many business books pay lip service to how change is made, this book doesn’t.
- Access to insiders. The book is compelling and insightful because it is more than an outside-in view of the business. Hoffman got access to the major players and Ford was supportive. This reads like a fly-on-the-wall business case study.
Below is the cover of the book (not a link), go to your favourite store / website and check it out.